09 Mar
Some people just have “it,” don’t they?
They exude a confident air. They seem especially wise. They have ready answers for any question.
They’re authorities — natural authorities.
And this mysterious quality makes you want to follow their lead. It compels you to sit up and listen closely when they speak.
It makes you want to do business with them.
Do you have this magical quality? Does your website?
What life is like for naturally authoritative businesses
Authoritative businesses enjoy advantages that others don’t.
They possess a presence that draws prospects and customers to them and their ideas — naturally. Organically. And in a way that …read more
