By Sean D’Souza
Most of us ask for testimonials. And if we follow up and pester our customers enough, we receive testimonials.
There’s only one problem. These testimonials have no power.
Testimonials are stories. And stories potentially have power and grace, flow and rhythm. Look around you and you’ll see none of that in most testimonials.
Limp testimonials are a fact of life because clients don’t always know how to give testimonials and we often don’t have a clue about how to ask for testimonials.
We’re going to fix that today by examining six key questions you can use when asking for testimonials.