7 Marketing Lessons Learned From Acquiring a Startup

By Neil Patel

Last year, my co-founder Hiten Shah and I decided to acquire a sales CRM company Strideapp. Typically, we don’t like to acquire or build new companies because we already have enough on our plates.

But the deal was too good to pass up. Plus, a mutual friend of ours, Mike – who was very familiar with the sales space, was looking to run a startup. So, Hiten and I decided to put up the cash and let Mike run with it.

What’s interesting about this acquisition is that it’s the first one that Hiten and I are not running on …read more