Content Marketing as Seduction

Phil Connors is having a bad day … over, and over, and over.

The arrogant Pittsburgh weatherman has once again been sent to cover the annual Groundhog Day event in Punxsutawney, Pennsylvania. He soon discovers that visiting once a year wasn’t all that bad, given that he’s now living this particular Groundhog Day again, and again, and again.

It all begins at 6:00 a.m., the same way each day. The clock radio clicks on with Sonny & Cher’s I Got You Babe, followed by the declaration, “It’s Groundhog Day … and it’s cold out there!”

After the initial shock wears off, Phil (played …read more