13 Nov
By Neil Patel
What’s the most important part of a thriving business?
For most, it’s sales.
If you have enough customers, even poorly run companies can still profit. Of course, making sales isn’t always easy.
In fact, it can take several touch points with a prospect before they are ready to buy from you.
For almost all businesses, it is far easier (and cheaper) to retain a customer than it is to get a new one. Research has shown that increasing customer retention by 5% can improve company’s profitability by up to 95%!
Loyal customers have a huge lifetime value because they’ll …read more
