7 Ways to Get High Quality Paid Traffic with Rock-Bottom CPCs

By Neil Patel

I’ve said it before: a successful PPC campaign boils down to two things:

1. Increasing click-through rate (CTR)
2. Lowering cost-per-click (CPC)

Pretty simple, right?

But I want to add one more point to that statement. It’s not complicated.

You also need to get high quality traffic.

This means reaching your target audience and bringing in visitors who are ready to buy. What you don’t want is lukewarm traffic with only a vague interest in your product/service.

You want leads who have one hand on their wallets, ready to whip them out and make a purchase.

Now, allow me to point out a brutal truth about PPC marketing.

It’s …read more