23 Jan
By Neil Patel
Ask any North-American male aged 17-30 whether he’s heard of Dollar Shave Club (DSC).
He’ll probably say, “Yeah.”
And it’s not just dudes who know about DSC. A lot of women know about it too because they’ve bought subscriptions for the men in their lives.
Dollar Shave Club is a classic example of startup that blew up—in a good way.
What was one of the first signs of their success?
A video. A viral video.
If you haven’t seen it, you ought to check it out:
The company’s launch video, casually titled “Our Blades Are F**king Great,” quickly became a sensation on …read more
