96 Concepts that Will Make You a Smarter Content Marketer

Have you ever been reading an article — say it’s on content marketing — and you spot a strange word?

You realize you have no clue what it means. It wouldn’t be so bad if the writer only used the word once, but the concept is central to his point.

I’m talking about words and phrases like:

• Agile
• Exit rate
• Key performance indicator (KPI)
• Native advertising
• Owned media
• Page rank
• Unique selling proposition (USP)

Those are all words that you, dear content marketer, should know, since they are key parts of the art and science of content marketing.

Well, at least you want to appear well-acquainted with them. That …read more