22 Aug
By Sonia Simone
In an age where we’re faced with too many choices, testimonials help us trust enough to make a decision to buy. Are you using this powerful tool in your business?
Testimonials work because you’re not tooting your own horn — others are doing it for you.
In this episode, Pamela Wilson sits in for Sonia once again and reveals the story arc that makes testimonials believable. She covers the six “magic” questions that generate powerful testimonials, courtesy of Sean D’Souza.
They are …
- What was the obstacle that would have prevented you from buying this product?
- What did you find as a result …read more
