10 Dec
We’ve been talking about cornerstone content a lot lately.
Not sure what cornerstone content is? Here’s a quick explanation:
Website owners use cornerstone content to answer the fundamental questions their newest prospects have. Cornerstone pages are informative, instructive, and they help your prospects understand the foundational information needed to interact with your business.
Cornerstone content pages answer those cocktail party questions. You know the ones I mean, right?
They’re those questions you get asked at a cocktail party right after you tell someone what you do:
- How does [your business] apply to me?
- Why did you get into [your business]? What motivates you?
- How can …read more
