A Quick Copywriting Lesson Taken Directly from an Email Marketing Fail

Ten years ago, a tattoo shop I went to subscribed my email address to their email newsletter.

They didn’t send updates very often, so I never unsubscribed. However, new owners recently acquired the business — and apparently their email newsletter list — because lately I’ve been getting not very good emails more frequently.

I should have unsubscribed after receiving the first few, but I kept forgetting. I’d just scroll through an email quickly and delete it.

And I’m glad that was my routine, because today I have a copywriting lesson to share that I took directly from a mistake they made …read more