Affinity Content: The Key to Growing Your Community

This article is part of our series on the 4 Essential Types of Content Every Marketing Strategy Needs.

Due to its potential to generate large amounts of traffic, but result in low conversion rates, bare-bones Attraction content is kind of like saying, “Let’s throw some spaghetti at the wall and see what sticks.”

It’s the spaghetti that sticks around that matters. (No, I’m not suggesting your readers are spaghetti. That’s where the analogy breaks down.)

But for those readers who do stick around, Affinity content is the content that keeps them sticking around. It gets them to like you. Even love …read more