15 Jul
By Rainmaker.FM
The extreme emphasis on iTunes as the most important distribution channel for podcasts means that some podcasters are inadvertently becoming digital sharecroppers.
Find out more on this new episode of The Lede …
Over about 30 minutes, Jerod Morris and Demian Farnworth discuss the following:
- The big mistake many podcasters are making
- A reminder about the importance of building and owning your own platform
- How iTunes is like Google (and should be treated as such)
- The importance of headlines for podcast episodes (and how to create podcast headlines that drive listens)
- Is there any benefit to numbering podcast episodes?
- The importance of having a big idea
- How to use …read more
