Business Decision-makers, High Consumer Awareness, B2B Brands, And Most-known B2B Brands

Business decision-makers are 10% more likely to consider B2B brands that consumers know and feel connected to, according to a recent report from Siegel+Gale.
The findings were based on data from a survey of 9,500 global consumers and 450 business decision-makers who assessed 64 B2B-focused brand…