Deadly Conversion Busters: How to Fix a Horrible Headline

Headlines can make or break your conversions.

How do you craft a headline that works every time?

In this episode of The Mainframe, Chris Garrett and Tony Clark reveal:

• Why being clever might be the easiest way to tank your offer
• How your audience targeting is the key to developing your headline strategy
• Testing and getting out of your own way
• What your headlines really need in order to connect with your prospect
• The 4U technique for getting your headlines right

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