Don’t Get Flattened on the Attention Superhighway

When we talk about content marketing strategy, it’s amazing how often people think that means:

Can I Haz Moar Peoples!!!

(English translation: How can I get more traffic to my site?)

That’s not new — the quest for eyeballs is as old as online business.

And it does matter. It’s important to have a critical mass of folks who know you exist. Ask anyone trying to get a business off the ground with an email list of 34 people, 8 of whom they’re related to.

You need a big enough audience to allow for a meaningful response when you try out a …read more