20 Dec
By Brian Clark
First off, check out this quotation:
“It is easier to resist at the beginning than at the end.” – Leonardo da Vinci
Now, let me ask you this … How do you spark the buying process without a lot of high-pressure, high-hype selling?
You do it by getting the reader, listener, or viewer to imagine buying from you, even before you’ve presented the full offer.
Why is that important?
It’s important because once someone imagines buying from you, they’ve made a mental commitment.
The size of that commitment will depend on how well your content resonates with that particular …read more
