13 Jul
By Jerod Morris
Originally, this was a 1,000-word article.
It was replete with impressive data points and links to research reports. After all, when email converts to sales 40 times (not percent, times) higher than social media, you need the facts.
The goal was to convince you that email remains the most powerful way to build a connection with an audience that drives mutually beneficial action, and why technology usage trends suggest this power will endure.
As I sometimes do, I sent it to Brian Clark. I like to get his opinion. He’s smart.
His opinion:
Dude, just announce the webinar.
Alrighty then …
