03 Aug
By Jerod Morris
You’ve been hearing a lot about podcasting over the last 6-12 months.
And you’ve been seeing a lot about podcasting too, especially here at Copyblogger, where we’ve shifted much of our marketing model to one built around on-demand, educational audio content.
Perhaps you’re still wondering why.
Here are a few interesting recent data points (via the Infinite Dial 2015 study from Edison Research and Triton Digital):
- 17 percent of Americans have listened to a podcast in the last month (that’s 36 million people just in the U.S.A.) — a number that keeps growing.
- 10 percent of Americans have listened to a podcast in the last …read more
