06 Feb
By Neil Patel
Customer acquisition is arguably the most important aspect of business operations.
Before you can even think about retention and having loyal, long-term customers, you need that initial acquisition to take place.
But the process of turning leads into paying customers comes with a lot of twists and turns.
What looks great on paper doesn’t necessarily translate into tangible results.
Like most aspects of business, successful customer acquisition typically begins with a formal strategy.
You need an airtight game plan.
But what if your strategy isn’t working?
If this sounds like you, you’re definitely not alone.
In fact, “only about 22 percent of businesses are …read more
