How to Choose the Right Color Schemes for Your Ecommerce Shop

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It seems crazy, doesn’t it?

Something as abstract as color can influence the decisions people make.

I’m not just talking about everyday decisions, but those with real consequences for your business.

I mean the kind that impact your bottom line.

That’s not an unfounded claim. Research has shown that color accounts for 85% of an individual’s purchasing decision:

Shocking, I know.

But there is some fascinating science behind it.

It’s called color psychology, and I’ll explore some of it in this post.

First, I want to make something clear.

I’ve seen claims that merely making a switch from one color to another is the magic bullet …read more