By Neil Patel
It seems crazy, doesn’t it?
Something as abstract as color can influence the decisions people make.
I’m not just talking about everyday decisions, but those with real consequences for your business.
I mean the kind that impact your bottom line.
That’s not an unfounded claim. Research has shown that color accounts for 85% of an individual’s purchasing decision:
Shocking, I know.
But there is some fascinating science behind it.
It’s called color psychology, and I’ll explore some of it in this post.
First, I want to make something clear.
I’ve seen claims that merely making a switch from one color to another is the magic bullet …read more