By Neil Patel
If your business relies on subscriptions to generate revenue, you probably offer a free trial to test your product before you ask your subscribers to pay.
This is a great strategy. People may be hesitant to pay for your subscription initially, but if they can try it first, it gives you an opportunity to win them over and turn them into paying customers.
Some of you may even offer free plans for certain services. The idea behind this strategy is that these people will eventually upgrade to paid plans.
But you can’t assume every free trial or free plan user will become a …read more