How to Ethically Use Your Customers’ Pain as a Powerful Marketing Tactic

By Neil Patel

Pain is often a difficult subject to talk about.

But if you think about it, the entire point of being in business is to address customer pain points.

Why do I say this? Because the two biggest reasons why people spend money is to either 1) pursue pleasure or 2) ease pain.

Some people think it’s unethical to use pain as a marketing tactic.

I disagree.

Why? Because everyone is experiencing some level of pain already, and they are looking for ways to relieve it. That’s why they are interested in your product or service.

The field of neuromarketing has opened up new perspectives …read more