How to Know Exactly What Content to Deliver to Convert More Prospects

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“Whether you're consciously telling a story or not, prospects are telling themselves a story about you.” – Brian Clark

Back in the 1940s, psychologists Fritz Heider and Marianne Simmel conducted an experiment. They showed study participants an animated film consisting of a rectangle with an opening, plus a circle and two triangles in motion.

The participants were then asked to simply describe what they saw in the film. Before you keep reading, take a look at it yourself. I’ll be here when you come back.

So, what did you see? Out of all the study participants, only one responded with “a rectangle with an opening, plus a circle and two triangles in motion.” The rest developed elaborate stories about …read more