By Brian Clark
In this day and age, substance matters.
What you say must be meaningful to the people you’re trying to attract. Your content must solve real problems and satisfy real desires.
So why should it matter how you say it?
The reality is, how you say it has always mattered, and it matters even more today. For content marketing, it’s basically the difference between success and failure.
You’re in a battle for attention. A headline that doesn’t specifically convey a compelling promise results in content that is too often simply ignored.
Beyond that, your copy has to hold that precious …read more