16 Mar
By Neil Patel
It’s no secret that people from different generations have different values, mindsets, and behaviors. As a business, you’ve to use this concept to your advantage.
All too often I see companies that launch a broad stroke marketing campaign in an attempt to reach as many customers as possible.
While I commend the approach and thought process, it’s an ineffective strategy.
It’s much more effective to segment your marketing campaigns based on different generations. Don’t try to reach Millennials and Baby Boomers with the same advertisement.
Rather than speaking to both of these generations, you’re campaign will end up being a complete miss.
I created this …read more
