03 Aug
By Sonia Simone
We definitely had a creativity thread weaving through the week, both on the blog and the podcasts.
On Monday, I continued our “Quick Copy Tips” series by talking about the difference between benefits and features. It’s one of the first topics covered in nearly every copywriting book, but even experienced writers often get it wrong — because it can be so tricky to see with fresh eyes. I gave you a fast way to do exactly that.
On Tuesday, Stefanie addressed that nasty creativity killer: perfectionism. It takes many forms and hides in many disguises. She reminded us …read more
