Think You Got Hit by the Google Fred Update? Here Is What to Do

By Neil Patel

Arguably, the biggest Google algorithm shakeup of 2017 occurred on March 8.

Of all things, it was called…Fred.

The sheer randomness of the name and the massive drop in traffic that many sites experienced have left a lot of marketers scratching their heads.

What happened, who was affected and why?

More importantly, what steps do you need to take if your traffic took a plunge?

In this post, I’m going to cover all the details of the update, explain how to recover from its negative consequences, and talk about what you need to do to avoid future penalties.

Why was it called Fred?

Let’s start from the …read more