How to Write a Great Value Proposition

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Can you guess a simple way you can convert visitors into customers? It’s through your value proposition.

In case you are not familiar with a value proposition, here is an explanation: A value proposition is a sentence that tells your visitors why they should buy from you and not your competitors. A good example of this is Shopify’s value proposition:

Shopify is everything you need to sell everywhere.

Value propositions are so effective that when we tested them on KISSmetrics and Crazy Egg, we found that good ones helped boost our conversion rate by over 10%.

So, are you ready to …read more