20 Aug
By Rainmaker.FM
In today’s fractured and ever-changing media landscape, doing PR the old way isn’t going to cut it.
PR is Dead will explore techniques and ideas for integrating new ideas with appropriate stand-bys to get the most from your public relations program.
In this 13-minute episode of PR is dead, host Doyle Albee discusses both why he thinks PR is dead (it isn’t, but traditional programs are) and talks about making yourself an expert in modern media. You’ll discover:
- PR does not mean “press release”
- That reporters, editors, and bloggers need experts … why not you?
- Story ideas that actually work
- How to comment on the news …read more
