It’s Time to Pump You (and Your Content) Up

So, Copyblogger has been running for about 11 years now. And in all that time, we’ve never written a post about Arnold Schwarzenegger, unless you count that one time I compared long-form sales pages to the Terminator.

Until this week. Entirely independently, Brian Clark and I both used the Governator to illustrate two different points about smart content creation.

On Monday, Brian broke down persuasive analogies — citing a particularly effective analogy Schwarzenegger used to make an environmental point.

On Tuesday, Stefanie brought a little relief by making some excellent points about why you lose business to your competitors …read more