Marketing Automation Defined in 60 Seconds [Animated Video]

Ever find yourself in a conversation with your boss or a client and she mentions implementing marketing automation?

Did you understand her request, or did the conversation grind to a halt because you’re not familiar with the term?

If you fall into the second category, you’re not alone.

Marketing automation is a hot topic these days, and its popularity has grown rapidly since 2013, but it can be tricky to define.

What exactly is marketing automation?

Watch our 60-second video about marketing automation

With help from our friends at The Draw Shop, we whipped up 12 definitions from our new …read more