Pet Peeves from the Copyblogger Editorial Team, and What they Reveal

We’ve written quite a bit lately about identifying core values in your content.

Creating content around a positive value like integrity, fairness, humility, or faith will attract an audience that shares those values — and that fosters a powerful sense of unity.

But our friend negativity bias tells us that the flip side of that will probably be more compelling. In other words, talking about the things that bug you will build an even faster bond with your audience.

For today’s post, I asked our editorial team to let us know their peeves — the things that irritate, bother, …read more