Small Business, Small Business Owners, Passionate Creators, And Distinct Groups—Freedom Seekers

Small business owners generally fall into one of four attitudinal segments, each of which has its own unique mindset and behaviors, according to a recent report from Infusionsoft.
The four profiles are based on data from a survey of 850 US small business owners (50% B2C-focused, 28% B2B, 22% hybri…