The ‘Obligatory’ Structure of Effective Content

Fiction needs what editor Shawn Coyne calls “obligatory scenes” — the elements that satisfy audience expectations and make the book a must-read. Do those elements exist for content? And if so … what are they?

Today, Sonia Simone gives her thoughts on the “must-include” elements of a solid content marketing program.

In this 28-minute episode, Sonia talks about:

• Why it can actually boost your creativity to work within a structure
• How structure can help take the pressure off of “writer anxiety”
• The content type that attracts a lot more traffic
• Why it’s a mistake to stop at getting a lot more traffic
• The elements that make …read more      
  
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