31 Aug
By Neil Patel
Blogging with a purpose increases market share, consumer engagement, revenue growth, and ROI. Of course, you want to do that.
I mean, just look at this:
But a lot of people I know are still stuck on the fundamental question:
What do we blog about?
For brands, the question is easy enough to answer.
You need to understand: 1) what you’re selling, 2) to whom you want to sell, and 3) what blog topics are relevant to both.
For individuals or other organizations who want to start a blog to monetize, the question can be a bit trickier.
About a year ago, I came …read more
