09 Nov
By Neil Patel
Creating great content isn’t enough.
Although getting lots of traffic and social shares is nice, it’s not the goal of content marketing.
Pop quiz: What is the real purpose of any marketing?
To make sales.
Now, you can’t typically do that straight from blog posts, at least not for most products.
However, what you can do is collect your readers’ contact information—even if it’s just an email.
Ten years ago, you could get a decent sign-up rate just by having a box in your sidebar that said “subscribe to the blog.”
But now, brands are producing a lot of content, and 70% of …read more
