‘What Kind of Content Should I Create?’

Last week, we talked about how to really understand who is in your audience.

This week, we’re shifting into what kind of message they want and need from you. Brian kicked off on Monday with a piece of classic marketing advice (exemplified by a classic American comic film):

It’s not enough to just know your audience. You also need to put their interests and desires ahead of your own.

That might sound impossibly idealistic — but in fact, it’s pure pragmatism.

On Tuesday, Beth Hayden gave some specific thoughts on how to do it, by creating extraordinarily generous content …read more