Too many business owners have an idea of what they offer, and they demand that customers accept that idea. That’s not the way the world works, however. You can have the best golf course conditions, food, atmosphere, the best wait-staff possible… and still fail, if your customer base is turned off by something you can’t see because you’re only looking at your business from your own perspective
For example, your customers may love your facility, but can’t afford to take a cart. And it may be because your drinks are fifty cents higher than next door. Or because you don’t serve food early in the morning.
You need to find out what the customer’s experience is.