16 May
There are two main ways for content marketers to absorb vital copywriting mechanics: learning and practicing.
I’m not going to help you with the practicing part today. You simply need to write … and keep on writing.
But I will assist with the education part by recommending 10 classic copywriting books that will help you obey the unbreakable law of the web.
Book #1: Scientific Advertising
Claude Hopkins expresses powerful tested truths about “salesmanship in print” that have remained relevant through the decades and across all media — including today’s …read more
