16 May
By Neil Patel
I’m not going to lecture you.
You already know that content marketing can be a very successful form of marketing.
You also know that producing great content takes a lot of time or money, sometimes both.
But there’s something that you might not know, at least not for sure.
Just because a piece of content gets thousands of views or hundreds of social shares, doesn’t mean that it returned a positive return on investment (ROI).
You could spend $100,000 on the most spectacular piece of content on how to pet a cat. It’s very unlikely that it would ever make you anywhere close …read more
