By Neil Patel
When was the last time you took a long hard look at your landing pages?
On paper, landing page optimization seems easy enough. In fact, you’re probably following some sort of formula to design your landing pages.
Follow a few basic principles, capture the attention of your visitors, put to rest any doubts they may have, urge them to purchase, and let the money pour in.
In reality, it’s not this easy.
My experience with landing pages has taught me that it’s hard work to design the perfect landing page.
There are principles to follow, sure. But there’s also a lot of information …read more