How Important Conversion Optimization Is for Small Ecommerce Sites

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There are no two ways about it.

If you’re in ecommerce, you’re in business to make money.

Sure, there may be philosophical reasons why you provide your customers with top-notch service.

But ultimately, your goal is to ensure money exchanges hands quicker and more often.

The way to achieve that is through conversion optimization.

This applies to all online businesses.

In the ecommerce space, it’s even more crucial.

In this article, I’ll explain why. I’ll also get into how you can make some adjustments to your site to improve conversions.

First, let’s take it from the top.

In layman’s terms, conversion optimization …read more