11 Sep
By Brian Clark
Your copy has to convey the benefits of buying, period. But have you thought about how to best frame those benefits? The Framing Effect is a psychological response in which people react to a particular choice in different ways depending on how it’s presented. For example, we tend to want to avoid pain more than
Read More…
The post Supercharge Your Benefits with Contrast Storytelling appeared first on Copyblogger.
