How SEO Has Changed with the Possum Update

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Google is totally unpredictable.

SEO practitioners know full well that things can change in an instant, and search engine dominance today means nothing tomorrow.

Or as Babe Ruth put it,

Yesterday’s home runs don’t win today’s games.

One of the more significant updates Google made in 2016 was Possum.

In fact, it’s arguably the biggest change Google has made to local SEO since the Pigeon update back in 2014.

As you might imagine, it’s shaken things up quite a bit and has switched up the SEO landscape considerably.

I’d like to dive into this topic and explain how it may have impacted your local rankings as well …read more