How to Use Scarcity to Get Lazy People to Act (Without Being Shady)

Let’s be honest with each other for a moment.

Both you and I know we are lazy when it comes to activities that don’t appeal to our self-interests. We stall. We resist. We ignore.

This is not a bad thing, mind you. In fact, it’s necessary. We do it to protect our limited resources. You and I only have so much time, energy, and money.

As digital marketers, however, with products we wish to sell, we need our audiences to overcome their resistance to taking action.

I love this line by Sonia Simone that perfectly sums up the situation …read more