By Neil Patel
Typically, when companies look to improve their conversion rates, they focus on their CTA buttons or value propositions.
Businesses also like to A/B test certain elements of their pages to see which versions convert the best.
Don’t get me wrong: these are all valid ways to improve conversions.
But something that’s sometimes overlooked is the simplicity of the website.
Far too often I see websites try to jam too much information into a very small space.
The navigation is confusing, and it’s overwhelming for anyone viewing the site.
If this is starting to sound like the layout of your website, …read more